Tag Archives: Yatra.com

Yatra.com appoints Mudit Shekhawat as Chief Marketing Officer

Yatra.com has announced the appointment of Mudit Shekhawat as Chief Marketing Officer of the company. He will be responsible for leading marketing activities, alliances and ancillary revenues across all Yatra.com business-lines and group entities. In addition to further strengthening Yatra’s brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty. Commenting on the new appointment, Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India’s travel planner.” Shekhawat comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was head of marketing. In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles. Shekhawat is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from Pennsylvania State University before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.

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BirdRes appoints Shashikant Jugran as COO

BirdRes has appointed Shashikant Jugran as Chief Operating Officer. In his current role, he will be responsible for managing the company’s B2B conglomerate known as birdres.com. Prior to this, Jugran was GM & Head—B2B Business & Partnerships at Yatra.com, where he built the B2B business in the country and introduced new product verticals. With around 18 years of experience in building up businesses, Jugran possesses skills in e-commerce, quality and process management, account management and market development.

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Yatra launches self-booking corporate travel solution for SMEs

Strengthening its corporate travel segment, Yatra.com has launched a self-booking platform for Small and Medium Enterprises (SME) providing corporate customers with comprehensive and convenient travel solutions. Dhruv Shringi, Co-founder and CEO, Yatra.com says, “Yatra’s latest self-booking platform significantly reinforces our position in the large and growing corporate travel market in India. The platform will revolutionise the way business travellers search and book flights and hotels, ultimately saving both time and money in the process.” The newly launched, easy to use online platform includes a range of enhanced features which will empower the SMEs to automate their process to fulfill end-to-end travel business needs. SMEs shall get curated hotel options, best corporate deals and nil to economical cancellation and rescheduling charges. The Goods and Services Tax (GST) complaint system will allow the user to search through a range of flight and hotel options as per the company travel policy and follow the in-built trip approval process to seek their supervisor’s approval. They shall also have access to real time Management Information System (MIS) reports to enable them to monitor their travel expenses. Furthermore, the invoices will be instantly mailed to the registered email ID. There is also a 24×7 support helpline available for support required on visas, passports, and other offline requests. Using this platform, SMEs can manage their company and employee profiles, travel policy compliance, and approval workflow. “We believe that this technological advanced platform will empower SMEs to control their travel needs, while at the same time making it inherently easier for their employees to make bookings in an easy and convenient manner,” Shringi added.

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Yatra partners with OYO

Yatra Online has signed a partnership with OYO which will bring the latter’s inventory on to an online travel agent platform for the first time. With this association, Yatra’s total hotel inventory will further expand to over 70,000 hotels in India, especially in the budget hotel category. Travellers can book OYO hotels on Yatra’s platform, make changes to their reservations and reach out to Yatra’s customer service if required. Dhruv Shringi, Co-founder & CEO, Yatra.com, said, “Yatra continues to expand its reach in tier II and III markets in India. Our partnership with OYO is a firm step in that direction and enables us to deliver a unique proposition to our customers allowing them to choose from an unmatched variety of travel and accommodation options in India.” Ritesh Agarwal – Founder & CEO, OYO said, “Through this partnership, OYO’s quality-assured hassle-free offerings will be accessible to millions of discerning travellers who book on Yatra.com. We welcome them to avail our economy and mid-market offerings that deliver the right balance of price, location and quality. Our mission is to bring high-quality living spaces to all Indians and this alliance will help us penetrate deeper into emerging travel markets.”

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Yatra now offers self-drive cars on its website

Online travel portal, Yatra.com claims to have become the first in the online travel industry to offer self-drive car rental service on its platform in partnership with Revv Cars. Diversifying its product offerings, this alliance will allow travellers to book their local and inter-city self-driven transport on Yatra’s mobile app. Currently, the feature is live in nine cities namely Delhi/NCR, Chandigarh, Jaipur, Mumbai, Pune, Bangalore, Hyderabad, Chennai and Vizag. On every booking, customers can save up to 5% using their eCash as well as can earn eCash up to Rs 1000 on booking made above Rs 10,000. Manish Amin, Co-founder & CIO, Yatra.com, “The concept of self-driven cars is gaining popularity especially amongst the millennials and experience seekers. With self-drive option now available on the Yatra app, we are further strengthening our commitment towards offering all kinds of travel solutions for all kinds of travellers. We are confident that this new product will enable us to add more value to our existing as well as potential customer base.” In a similar collaboration, Yatra had launched a first-of-its kind in-app integration with Uber, for its customers to book their local and intra-city transport directly through the Yatra app. Yatra also offers Chauffeur-driven Outstation Cabs for inter-city travel in more than 300 cities.

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Yatra to promote homestays in MP, Odisha & Chhattisgarh

Yatra.com has signed an MoU with the Government of Madhya Pradesh to jointly promote homestays in the region. The MoU was signed by Jaimon Mathew, GM operations, MPSTDC, and Manish Bansal, GM Homestays, Yatra.com, in the presence of AMD MP Tourism Tanvi Sundariyal. The partnership will enable Yatra to promote all the state tourism approved homestays, wherein travellers can rent a room in the home of a local family (host) or the entire house. With an intend of establishing itself as the largest homestays curator of over 3000 homestays across 130 cities across India, come March the portal will sign two more MoU’s with the Governments of Odisha and Chhattisgarh. Speaking on the partnership, Sharat Dhall, COO (B2C), Yatra.com said, “We are pleased to announce this partnership and aim to promote homestays in the state. We believe that this partnership will offer best-in-class stay experience for the tourists visiting the state. Strengthening our eco-system for homestays, we are aggressively working towards promoting homestays across the country which will also generate employment for the local population and help contribute to the economy of the nation.” Yatra.com is closely working with the state governments to promote homestays. The company recently signed MoU with the Government of Uttrakhand, Andhra Pradesh and Gujrat. As a part of this partnership, Yatra will list over 90 properties on its website and encourage the growth of homestays in Madhya Pradesh, giving tourists a very homely experience.

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Yatra inks MoU with Andhra Pradesh to promote Homestays

Yatra.com has forged a strategic alliance with the Government of Andhra Pradesh to promote homestays and enhance tourism in the state through their holiday packages. As a part of this partnership, Yatra will list over 200 properties on its website and encourage the growth of homestays in Andhra Pradesh. The MoU was signed during the Partnership Summit at Vishakhapatnam in presence of Andhra Pradesh Chief Minister N Chandrababu. Through the partnership, Yatra will promote all the state tourism approved homestays, wherein guests can rent a room in the home of a local family (host) or the entire house. This partnership will give the tourists a chance to experience the hospitality of various families throughout Andhra Pradesh and enjoy wonderful home cooked food. Speaking on the partnership, Sharat Dhall, COO (B2C), Yatra.com said, “Homestays as a trend is rapidly gaining popularity in India. As new age travellers seek out unique experiences in the course of their travels, we believe that this kind of non-hotel accommodation has tremendous growth potential in the country. Also, the partnership with Andhra Pradesh Government will provide an alternate source of income for the local population and enhance their livelihoods without straining their existing resources, thereby creating sustainable livelihood and creating large scale employment.”

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Yatra launches UPI payments

Yatra.com has unravelled its Unified Payment Interface (UPI) as a paying method for its website. Under the UPI system all bank account holders can send or receive money from their smartphones without the need for any net banking ID or password. Yatra.com has become the first OTA to offer UPI on its platform and has tied up with ICICI Bank for the technical integration of the payment method.

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Now sign up on Yatra via Truecaller

Yatra.com has tied up with Truecaller allowing new users to sign up on Yatra’s Android mobile application using their Truecaller account. Through this integration of TrueSDK, Yatra now offers phone number based onboarding and verification, which significantly reduces friction in user on-boarding. Any user having the Truecaller app and signing up to Yatra for the first time, will have a completely seamless experience with their user details being auto-filled in the Yatra app. Integration of TrueSDK on Yatra’s mobile app will make mobile number verification a simple and easy process. Speaking on the partnership Sharat Dhall, COO (B2C), Yatra.com, said, “At Yatra, we are constantly thinking of new and innovative ideas to make user interface simple and convenient for our customersand the partnership with Truecaller is a firm step in that direction. Truecaller’s TrueSDK will help in instant user verification, hence simplifying the app onboarding experience. It will make the authentication more swift and secure for our users.”

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Yatra signs MoU with Uttarakhand to promote homestays

Yatra.com has signed an MoU with Uttarakhand Government to promote homestays in the state as well as highlight the state’s unique tourist attractions. Yatra will promote all the state tourism approved homestays, wherein guests (travellers) can rent a room in the home of a local family (host) or the entire house. Enhancing the segment further, Yatra and Uttarakhand Tourism together will organise an orientation session for homestays where the villagers will be trained in guiding, cooking, hospitality and the cultural and natural heritage of the state. This partnership will give the tourists a chance to experience the hospitality of various families throughout Uttarakhand and enjoy wonderful home cooked food. Speaking on the partnership, Sharat Dhall, COO (B2C), Yatra.com said, “We are delighted about this strategic alliance with the Government of Uttarakhand to boost the state’s tourism. With the peak season rolling in, we see this an opportunity to promote the rapidly growing Homestays segment in sync with the needs of travellers. Yatra is also seeking more such partnerships with other State Governments to promote local tourism and offer a taste of Indian hospitality and a very unique traveller experience.” As a part of this partnership, Yatra will list over 500 homestay properties on its website and encourage the growth of homestays in Uttarakhand, giving tourists a very homely experience.

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