Thomas Cook India has taken the decision to implement the TravPax 5 Solution across its entire Indian network of travel stores and call centres. The new solution will provide connections to dozens of worldwide wholesalers, GDS, low-cost carriers and others channels, allowing Thomas Cook India to provide the best available rates to its clients and subsidiaries, either as a standalone product or via dynamic packaging. “At Thomas Cook India, technology is at the forefront of our strategy and given today’s rapidly growing base of digital native Indian consumers, offering immediate options and value driven rates for travel bookings is vital,” said Amit Madhan, Chief Operating Officer, IT & e-services, Thomas Cook India. “Our partnership with TravPax will empower our offline franchise and call centre teams with immediate access to best rates and inventory across a range of services including flights, hotels and holiday packages.” Laurent Maytal, CEO of Singapore-based TravPax Solutions, added, “The travel world is changing fast and access to the most up-to-date information on how to get you the best value becomes a major challenge. Value is king. However, that does not mean the cheapest cost always wins. Travellers are seeking quality products at an affordable price and this is exactly what Thomas cook will achieve.” Thomas Cook India now operates in 233 locations (including 23 airport counters) in 92 cities across India, Mauritius & Sri Lanka.