Thomas Cook will discontinue with brand Kuoni and rebrand it as SOTC India, which will operate independently, revealed Madhavan Menon, Chairman and MD Thomas Cook (India). Also, he revealed that Thomas Cook (India) will not be using the Thomas Cook brand after 2025. Talking of the new structure post the acquisition of Kuoni India, Menon said that the company has started the process of discontinuing the Kuoni brand in India. He said, “The Kuoni brand is available to us in India for one year and we plan to migrate to SOTC.” Kuoni’s outbound business will be known as SOTC India Pvt Ltd. SOTC will have an independent management team. It will continue to run the outbound business – packages holidays, corporate travel, MICE and domestic travel that will be launched. Thomas Cook India will de-merge SITA – Kuoni India’s inbound brand – and merge it with TCI. This company will be known as TCI, which will be headed by Dipak Deva , incorporate the three brands– TCI, SITA and Distant Frontiers.
Further, he disclosed that The Thomas Cook India Group is allowed use of the Thomas Cook brand till 2025. As part of its Brand Transition Strategy, the plan to hence leverage the strengths of these brands and draw up a strategy to replace the Thomas Cook brand in the long term.