Travellers from smaller cities still depend on offline agents for holiday bookings: MMT COO   

Jasmeet Singh, Chief Commercial Officer-Holidays & Experiences, MakeMyTrip, said, “Agents offer trust and end-to-end support, especially in smaller cities where travel planning is often high-involvement and relationship-driven.” He believes that in these markets, travellers still rely heavily on personalised guidance, reassurance and handholding through complex itineraries.