Travellers visit a whopping 38 different websites before booking their trip: Travelport

In a study commissioned by Travelport and conducted by Toluna Research with thousands of respondents from seven different countries, has revealed that on average, travellers visit a whopping 38 different websites before booking their trip. “While the last two+ years have been a significant challenge, the global travel industry recovered more than 50% of its gross activity by the end of 2021,” said Jen Catto, Chief Marketing Officer for Travelport.