Travelport partners with Indonesia on digital marketing campaign

Travelport and the Republic of Indonesia’s Ministry of Tourism have announced a new global digital marketing campaign to increase tourism to the world’s largest archipelago. The campaign, which is part of the Ministry’s ‘Wonderful Indonesia’ international tourism marketing strategy, will deliver tailored online messaging to targeted travel agents in 15 countries around the world using Travelport’s advanced Destination Marketing technology.
“Indonesia is one of the world’s most beautiful countries, full of fascinating sights and tastes that we want to share with the world.” said I Gde Pitana, Deputy Minister for International Marketing and Communication, for the Indonesian Ministry of Tourism.
The Ministry of Tourism believes the campaign will help increase tourism from the record setting 15-plus million tourists expected in 2017 by driving incremental tourist arrivals into Indonesia.
Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital, Travelport, added, “It is a great honour to work with the Ministry of Tourism on this campaign to increase tourism to the country. With access to more than 68,000 Travelport travel agents around the world, our destination marketing solution continues to deliver exceptional value to customers.”