Vistara launches Platinum membership in frequent flyer program

re-launch-of-club-vistara_1Club Vistara (CV), the airline’s frequent flyer program has undergone a revamp and now offers faster earning points, redemption and elite tier upgrades. The program has also introduced a Platinum membership as its highest tier, in addition to the existing CV Gold and CV Silver membership tiers, and has launched a two-track scheme for elite tier qualification based on points accrued or flights flown. Phee Teik Yeoh, CEO, Vistara said, “In response to the evolving needs of our frequent flyers, we have enhanced our program and introduced new features that are relevant and important to them.” Elaborating on the revamp, Sanjiv Kapoor, Chief Strategy and Commercial Officer, Vistara, said, “When we set out to redesign Club Vistara, we started by asking frequent flyers of Vistara and other airlines what they would want to see in their ideal program. We asked them what they valued most, and also what were their key pain points across different loyalty programs. We then designed the program to reflect what we heard. Not only is it now the fastest rewarding loyalty program, it is also the most generous. Importantly, Elite level benefits can be enjoyed by customers regardless of class of travel or fare paid. It is truly a program by frequent flyers, for frequent flyers.” For existing members, Club Vistara’s new tier qualification criteria will be applied retrospectively which will result in automatic tier level upgrades for many members. With major expansion plans in pipeline, Port Blair, the airline’s 18th destination in India will be launched on September 30th while its fleet is expected to grow to thirteen aircrafts over the next four weeks.

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