Vistara signs Deepika Padukone as brand ambassador

Vistara Deepika PadukoneVistara has launched its new multimedia brand campaign along with its first TV commercial that features actor Deepika Padukone. The campaign delivers on the brand  promise of “Fly the new feeling” through the eyes of the airline’s new brand ambassador. Through this campaign, Vistara wishes to reach out to its core audience of corporate and frequent flyers who are willing to pay a premium for the unique offerings provided by the full service airline. Phee Teik Yeoh, CEO, Vistara, said, “We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group.”
Within 19 months, Vistara has expanded its network from its hub in New Delhi and now serves 17 destinations across the country with 11 Airbus A320 aircraft flying 475 flights a week. By end of this year, Vistara’s fleet will grow to 13 Airbus A320 aircraft and it will fly over 500 flights a week to 18 destinations.

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