Accor enters strategic partnership with Faena Group for expansion

Sébastien Bazin, Chairman and CEO of Accor, along with Alan Faena and Len Blavatnik of Faena Group, have entered a global strategic partnership aimed at expanding the Faena brand to strategic destinations worldwide. The two entities would work towards developing Faena Districts in select global destinations. The new venture will strengthen Faena’s personal and distinctive approach and will become a catalyst for exponential growth. Dubai is slated to be the first international destination.

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring. Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group,” said Sébastien Bazin, Chairman and CEO, Accor.

“We have found in Accor a perfect partner; we have a shared vision and passion. As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters. It has always been our dream to share the Faena ethos and artistic

This partnership will result in pioneering businesses which specialises in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces.

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