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Thomas Cook India to boost customer with multi-channel strategy

Thomas Cook India Limited (TCIL) is set to expand its customer base as it successfully targets both online and offline channels, and by capitalizing on its branch network, which is the company’s primary competency and a significant contributor to sales and profits, says GlobalData, a leading data and analytics company. GlobalData’s latest Report, ‘Case Study: Thomas Cook (India) Limited (TCIL)’, reveals how TCIL is marrying its online and offline channels to drive sales of trips and additional services. Akshat Sharma, Travel and Tourism Analyst at GlobalData, comments: “GlobalData Q4 2021 Consumer Survey* reveals that 25% of Indian respondents reported booking holidays through the online channel, while 5% reported booking holidays in store. As TCIL is well established online, it is able to cater to this preference. With its 160+ store network, it is also well-placed to attract customers who prefer to book in person by visiting its physical stores.” Sharma continues: “A key part of the company’s strategy is to use the online channel to supplement its offline operations. For example, many of its customers book travel packages online, and then the company invites them to visit its stores for additional value-added services such as forex, insurance, and visa application assistance.” Customers are first engaged online by TCIL before they are transferred to the company’s physical stores for these additional services. Those looking for a store to book their vacation can also take advantage of TCIL’s range of services in one location. This multi-channel strategy is expected to increase both internet traffic and brick-and-mortar sales. Customers who have previously interacted with TCIL will continue to do so, avoiding visits to multiple agents for different services. Sharma concludes: “While the company …

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Non metro growth rate up from 10.8% in 2010-2015 to 31% now: Scindia

Jyotoraditya M Scindia, Minister of Civil Aviation, has said that looking at the non-metro growth rate, which was 10.8% in 2010-2015 has today grown to almost 31%. “The future growth is going to come from the non-metros, and that’s where regional airlines will come in an that’s where the last mile connectivity would come in with small aircraft,” he added.

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VFS Global’s webinar on Azerbaijan for travel trade on 7th September at 12pm

VFS Global has organised a webinar on Azerbaijan on 7th September at 12pm. The informative session with an esteemed panel of presenters will allow the travel trade to know all about Azerbaijan, how to connect & reach the country and apply for an eVISA through VFS Global. Register on: https://event.webinarjam.com/register/430/zyqvmb18.

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Atmosphere Hotels aims to acquire 10 to 12 hotels in India in 3-4 years: Souvagya Mohapatra

Souvagya Mohapatra, Managing Director, Atmosphere Hotels & Resorts for India, Nepal, Bhutan & Sri Lanka operation, has said, “In next 3 to 4 years, we aim at acquiring 10 to 12 hotels. Hence, we will have a strong marketing and PR presence in India very soon. Our focus is to explore across the country and wait for the right opportunities.”

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ATOAI to organise its biennial elections on 21 September 2022

Vaibhav Kala, Officiating President, ATOAI, has revealed that ATOAI elections will be held on 21 September 2022. He said, “It has been one of the most eventful tenures in ATOAI history, not only due to the pandemic and business revival,  but ATOAI has had some major breakthroughs including formation of the National Board on Adventure Tourism, efforts to launch the first Himalayan Mountaineering and Adventure Tourism meet in 2023, assisting State governments with formation of rules and guidelines and many growth areas in the sphere of promotion of adventure tourism.” He added, “The new team will strive to continue the momentum gained over the last year and take all steps initiated, to their logical conclusion.”

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Ramesh Arora to speak at Indo-UK Leadership Summit

Ramesh Arora, Managing Director at The Montcalm Luxury Hotels, will be speaking at the Indo-UK Leadership Summit, scheduled for 27-28 September at Montcalm Hotel Group, London and House of Commons (British Parliament). He will be speaking on the topic Wellbeing, Karma & Happiness. With experience spanning diverse cultures, from Asia, Middle East, Africa, to Europe and the UK, Ramesh has managed hotels from conception to completion and is adept at every aspect of hotel operation, development, management, marketing, and finance most notably with the strategic direction of two upscale brands in the London Market -The Montcalm London and Park Grand London Hotels. With 24 properties between them. It is the largest privately-owned hotel group in London.

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