Cathay introduces Premium Economy to travel agents in western India

Cathay Pacific Airways conducted a series of sales blitz and workshops in Ahmedabad, Pune and Mumbai to mark the reintroduction of its Premium Economy Class and the increase in capacity on flights from Mumbai. Cathay Pacific used to operate Premium Economy until October 2015. The airline has introduced the Boeing 777-300ER aircraft on the Mumbai–Hong Kong route from October 30. Rajesh Menon, Regional Sales & Marketing Manager-South Asia, Cathay Pacific, said, “We are thrilled to share these new developments in Cathay Pacific with our key trade and corporate partners. It is their support that has encouraged us to increase capacity on this route and reintroduce our Premium Economy cabin, which will provide even greater convenience and give our customers another reason for choosing Cathay Pacific.”

Workshops were held for the travel trade fraternity in Mumbai which consisted of interactive sessions and covered a range of topics that include Cathay Pacific’s product and service, network and connections, loyalty programme, destination guides etc. This was followed by a week-long sales blitz that included a competition for the travel agents to upload their most fun picture on Cathay Pacific’s Facebook page.

The Boeing 777-300ER aircraft will operate on the daily CX 660 service from Mumbai to Hong Kong and CX 663 flight from Hong Kong to Mumbai. This will mark a 21% increase in passenger capacity and 67% increase in cargo capacity out of Mumbai on Cathay Pacific flights.

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