CII to set up tourism bureaus in three cities

In a first, the Confederation of Indian Industry (CII) has partnered with State Government to set up separate tourism bureaus for Visakhapatnam, Vijayawada and Tirupati. Besides tourism promotion, CII wanted to play a facilitator’s role to woo investments in industries, IT and promote MSME and skill development in a big way in AP post-bifurcation. This figured prominently at the strategy session of CII to finalise its roadmap for 2016-17.
CII-AP chairman G.S. Shiv Kumar and vice-chairman J.S.R.K. Prasad told reporters on Saturday.
CII committee on tourism convener Neeraj Sarda said the first bureau would be set up for promoting tourism in Visakhapatnam in September.
He said a comprehensive website would be created by involving all the stakeholders in the bureau to woo investors and facilitate development of a complete ecosystem.
Sarda said building brand image for Visakhapatnam, Vijayawada and Tirupati was their top priority. A CII team comprising Shiv Kumar and Sarda recently visited Puducherry to find out the reasons for their success story.