First SureStay Hotel opens in Amritsar

Best Western Hotels & Resorts has launched its new SureStay Hotel Group concept in India with the opening of a brand new hotel in Amritsar. The hotel features 30 contemporary guestrooms, equipped with convenient amenities, including complimentary Wi-Fi, Café Sure – multi cuisine restaurant with bar, elegant banquet hall and Let’s Talk – the private dining room cum meeting room. Every morning, guests can start their day with a sumptuous buffet breakfast. “We are delighted to unveil SureStay Hotel by Best Western Amritsar, an exciting new hotel that will redefine the smart economy hotel sector,” said Atul Jain, Best Western’s Chief Operating Officer for India, Bangladesh and Sri Lanka. “By combining the ease and affordability of economy hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travelers alike”.

Its strategic location confers on the SureStay Hotel by Best Western Amritsar, Ranjeet Avenue an unmatched advantage. Guests can reach the hotel from the international airport and railway station in just 10-15 minutes, and a visit to the Golden Temple takes only 15 minutes.

“Chick, comfortable and convenient, this is an ideal concept for smart business and leisure guests seeking centrally located, international quality accommodation. We are seeing rising demand for branded economy and lower-midscale accommodation in key cities across India, Bangladesh and Sri Lanka. SureStay Hotel Group is perfectly positioned to fill this gap in the market and we look forward to introducing this exciting new concept to more cities across the region in the future years,” Atul added.

SureStay Hotel Group was first introduced in late 2016, and the concept made its Asia Pacific debut in October 2017 with the opening of SureStay Plus Hotel by Best Western Sukhumvit 2 in Bangkok. The truly disruptive idea has expanded rapidly since, with notable growth in North America and Europe. It has helped Best Western Hotels & Resorts leverage emerging opportunities in the large yet relatively untapped economy and lower-midscale sectors. It is also empowering hotel entrepreneurs to harness Best Western’s vast global network in terms of sales, distribution, technology and support.

There are three brand tiers to choose from when it comes to a memorably personalized stay experience : The Classic Economy SureStay Hotel, Premium Economy SureStay Plus Hotel and the lower-midscale SureStay Collection. These three brands deliver gradually increasing levels of quality and facilities, which will be consistent in all locations around the world. To ensure that high standards and guest satisfactions are maintained, all SureStay Hotels must achieve a TripAdvisor score of 3.5 and above. Till today we have close to 100+ SureStay Hotels by Best Western globally and numbers are increasing.