India is 16th in volume and eleventh-biggest market in spend for UK

Sharing an update on where the India market stands in terms of arrivals, VisitBritain CEO, Sally Balcombe says, “At the moment India is 16^th in volume and the eleventh-biggest market in terms of spend for us. But the really important thing is that you are growing fast. We know we are the second-most popular destination in Europe for the India market. Indians spend a lot of money here and stay a longer time – 56% more time than others on an average. Your growth trajectory will take you into our top 10 international markets very soon!”