It is time to re-invent: Massimo Tocchetti, Italian market

As an expert on the Italian market, Massimo Tocchetti, President, AIGO, speaking at the 5^th TravTalk Digital Conclave, said, “As the fourth-largest European market for India, Italians are preferring back-to-nature activities and luxury products. With the right communication, the right marketing and the right presence in the market, you can win the battle. This is the time for India to reinvent not just as a destination but also reinvent its relationships.”