Malaysia targets 800,000 Indians by year end

Having received as many as 459,000 Indian visitors during January-October in 2017, Malaysia tourism board is targeting to receive 800,000 Indian visitors by the end of 2018, informs Mohamad Taib Ibrahim, Senior Deputy Director, Malaysia Tourism Promotion Board. “Indian families and the leisure segment of travel showed the highest growth in Malaysia. Since last year, we have restructured our marketing approach by way of partnerships with big players in the Indian market for joint promotion of Malaysia. Partnering with Akquasun Group for their roadshows is the first promotional activity for the trade in 2018; we will continue these efforts with other key players as well,” said Ibrahim. While the Genting Island is scheduled to open for Indian visitors sometime this year, the tourism board has introduced two new products—Desaru Coast and Forest City while aggressively promoting Legoland.