PATA & Equator Learning launch travel agent initiative

The Pacific Asia Travel Association (PATA), in conjunction with England-based Equator Learning, is launching a travel agent initiative to support organisations with travel trade marketing efforts. The Asia & Pacific Expert is an online learning tool for travel agents that is applicable for all markets worldwide. It supports and promotes the destination as well as any pre-existing learning platform. Chris May, Managing Director – Equator Learning, says, “Knowledge is power. You have heard that many times before and know it to be 100 percent correct. Travel agents are becoming increasingly time poor and picking up un-qualified knowledge. This can damage a destination and its reputation. The Asia & Pacific Expert is a user-friendly solution for all destinations, providing a clear and reliable source of information for travel agents.” This initiative offers PATA members the opportunity to create a 30-minute learning module that will provide agents with essential information about a destination, empowering them with the ability to sell it correctly. Unlike any existing stand-alone learning platform the Asia & Pacific Expert gives agents all the facts they need to gain confidence while providing a new avenue to promote and link to an organisation’s existing site. In addition, this will offer an agent a friendly portal for all Asia Pacific destinations – providing the first one-stop shop for the region.