Tag Archives: TAT

Thailand launches special schemes and offers for Indian market

Geared up to capitalise on the upcoming festive season, Tourism Authority of Thailand has recently introduced some attractive scheme and offers to ensure maximum footfalls from India and other countries to Thailand. This year Thailand has already recorded 919,130 tourist arrivals from India a Y-O-Y increase of 13.24 per cent. Recently the government granted a visa-on-arrival fee waiver for tourists from 20 countries. From 15 November, 2018, to 13 January, 2019, citizens of Andora, Bulgaria, Bhutan, China including Taiwan, Cyprus, Ethiopia, Fiji, India, Kazakhstan, Latvia, Lithuania, Maldives, Malta, Mauritius, Papua New Guinea, Romania, San Marino, Saudi Arabia, Ukraine and Uzbekistan will be exempted from the 2,000 Baht visa-on-arrival fee for the purpose of touring in Thailand not more than 15 days. Tourism Authority of Thailand now launches Amazing Thailand Grand Sale ‘Passport Privilege’ campaign during the same period.” Tourism Authority of Thailand gives delightful experiences in shopping and using services for foreign tourists who come to Thailand during November 15, 2018 – January 15, 2019. The campaign will help tourists to increase buying power on a variety of products and services from leading service providers Furthermore tourist travelling to Thailand (arriving at Suvarnabhumi and Donmuang Airport) can now avail of E Visa on Arrival. The Nation Immigration Bureau acting commissioner Pol Maj-General Surachate Hakpal officially launched the e-Via on Arrival (E-VOA) system that is expected to cut visa processing time to as little as one minute. Surachate presided over a ceremony to launch the new system, which has been used on trial basis at Suvarnabhumi and Don Muang airports since November 15. The launch ceremony was held at Suvarnabhumi International Airport. The facility is available at Phuket International Airport since …

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Thailand offers free visa-on-arrival from today

The Tourism Authority of Thailand (TAT) has announced granting a visa-on-arrival fee waiver for tourists from 20 countries, including India. From November 15, 2018 to January 13, 2019, citizens of Andora, Bulgaria, Bhutan, China (including Taiwan), Cyprus, Ethiopia, Fiji, India, Kazakhstan, Latvia, Lithuania, Maldives, Malta, Mauritius, Papua New Guinea, Romania, San Marino, Saudi Arabia, Ukraine and Uzbekistan will be exempted from the 2,000 Baht visa-on-arrival fee for the purpose of touring in Thailand for not more than 15 days. Yuthasak Supasorn, Governor, TAT, said, “This is good news for Thailand’s tourism industry as we’re preparing a range of year-end activities and promotions, including the launch of Amazing Thailand Grand Sale ‘Passport Privilege’ during the same period.” Tourism promotions and events in the pipeline between now and January next year also include the New Year Electronic Music Festival in Pattaya from December 30-31, and TAT will hold the countdown celebration in five destinations in the five regions of Thailand: Chiang Rai in the north, Nakhon Phanom in the northeast, Ratchaburi in the central region, Satun with its world-renowned geopark in the south and Sa Kaeo in the east.

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Thailand named as the host country for 2018 IIFA Awards

The Tourism Authority of Thailand (TAT) announced that Thailand has been named as the host country for the 19th International Indian Film Academy Awards (IIFA Awards), which is scheduled to be held in Bangkok from 22-24 June, 2018. This makes the second time the Thai capital plays host to the biggest celebration of Indian cinema, having hosted the 9th IIFA Awards on 8 June, 2008. Yuthasak Supasorn, TAT Governor, said, “India is one of Thailand’s important sources of visitor markets. Being named as the host country for the glitzy and glamorous IIFA Awards for the second time reiterates Thailand’s positioning as the preferred destination among Indian travellers.” Wizcraft International, the producers and creators of the IIFA, made the official announcement at a press conference held in New Delhi on 17 May, 2018. Making the appearances to confirm Bangkok as the host city for this June’s star-studded weekend included Bollywood bigwigs Ranbir Kapoor, Karan Johar, Dia Mirza, Shahid Kapoor and Kartik Aaryan.

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Thailand launches ‘Open to the New Shades’ campaign for India market

The Tourism Authority of Thailand (TAT) has launched a new campaign ‘Open to the New Shades’ headed by Yuthasak Supasorn, Governor, TAT. Set to introduce brand new products, the campaign is aimed at attracting repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences at new tourist attractions. The event was attended by several senior executives from Indian travel companies, travel media and guests from the business community. Supasorn said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18 per cent over 2016, generating an estimated Rs 120 billion in tourism income. We are targeting a revenue growth of 12 per cent for India market in 2018. Tanes Petsuwan, Deputy Governor for Marketing Communication, TAT, outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, Thai Culture and Way of Life. “The concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences to a new perception of attractions and experiences in Thailand.” said Petsuwan.

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38th Thailand Tourism Festival from Jan 17-21 in Bangkok

The Tourism Authority of Thailand (TAT) is back with the 38th Thailand Tourism Festival (TTF), to be held from January 17-21, 2018 at Lumphini Park, Bangkok. H.E. Weerasak Kowsurat, Minister of Tourism and Sports will preside over the opening ceremony. The festival will showcase attractions and culture from all corners of the Kingdom of Thailand. Yuthasak Supasorn, Governor, TAT, said, “The incredible experiences and attractions on offer across Thailand are being showcased at this year’s TTF, coupled with an array of food, culture, live music, and more.” The 38th edition of the festival will be made up of ten zones, including ‘Follow in the King’s Footsteps – the Art and Science of the late King Bhumibol Adulyadej’ in Zone 1. Zone 2 will have domestic travel products – introducing all that’s on offer for domestic travellers. Zone 3 would have ‘Discover Thainess in five regions – the Northern village will feature King Bhumibol Adulyadej’s ‘Sufficiency Economy Philosophy’, information about local hill tribes and Doi Tung coffee shops.

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Thailand launches new campaign for 2018

The Tourism Authority of Thailand (TAT) has launched its new campaign ‘Amazing Thailand Tourism Year 2018’. Speaking about this is Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai, who says, “For 2018, TAT has launched a new campaign ‘Amazing Thailand Tourism Year 2018’ to support the government’s national tourism development plan featuring an action-packed schedule of unique Thai local experiences and international events. In the coming year, the emphasis will be on inclusive tourism, that maintains a balance between the economy, environment and benefits for Thai society. This campaign will see the Thai travel and tourism industry move into a new era of development and further underscore its new status as a nationwide movement that yields significant benefits for national security, the economy, society, well-being and foreign relations. The campaign’s overarching objective is to ensure that Thailand remains a Preferred Destination and delivers a Quality Product, thus boosting the average length of stay, expenditure and repeat visit. In 2018, the marketing strategy will continue to position Thailand as a ‘Preferred Destination’.” Homchuen observed that Thailand is naturally blessed with a busy schedule of annual cultural events that appeal to both domestic and international audiences and said that they were delighted to see increasing number of tourist arriving in Thailand. The video campaign will highlight activities based on 13 core niche products that include sports, gastronomy, maritime tourism, wedding and honeymoon, medical and wellness, community-based tourism, leisure, green tourism, night tourism, MICE, trade fairs, B2B marketing activity and logistics. Some of the local Thai events that will take place in 2018 are Thailand Tourism Festival (January 2018); Thailand International Kite Festival/Thailand Marathon (Songkhla/Bangkok, February 2018); International Balloon Festival (Korat, May 2018); …

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TCEB launches campaign to incentivise Indian MICE travellers

The Thailand Convention and Exhibition Bureau (TCEB), in collaboration with Visa International (Thailand) Company Limited, Tourism Authority of Thailand (TAT), Thai Airways, Thai Smile Airways Company Limited, and Department of International Trade Promotion, Ministry of Commerce, has launched the Spice Up Thailand 2017 campaign for the fourth consecutive year. The campaign offers special privileges for MICE travelers, such as 10 per cent hotel discounts, 50 per cent discounts for car rentals and airport transfers, Bt500 cash coupons for shopping, 25 per cent restaurant discounts, and 50 per cent off golf course green fees. In addition, other hotel, shopping, dining, wellness, activity and transportation promotions have been made available.  In 2017, the Spice Up Thailand Campaign is working in alliance with registered organizations with more than 60 exhibitions in total. Nopparat Maythaveekulchai, President,  TCEB, said,  “Promoting MICE-related business through adopting an online marketing strategy has been a significant tool applied by TCEB, aimed to boost the domestic and international market of MICE travelers. Consistent with the government’s Digital Economy policy, this will drive the growth of Thailand’s MICE industry, while also supporting the overall economic growth of the country.” TCEB has developed the Spice Up Thailand campaign together with five partners in order to promote and create awareness of the MICE industry overseas, as well as delivering a first-class experience to MICE travelers; in turn,  help to increase spending and encourage MICE travelers to extend their stay in Thailand. The campaign has been carried out for the previous three years and is continuously developing in terms of adding new privileges for domestic MICE travelers, and targeting the MICE industry in Asia, specifically CLMV (Cambodia, Laos, Myanmar and Vietnam) countries. In the previous year, …

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Thailand welcomed 1.19 million Indian travellers in 2016

In 2016, Thailand welcomed 1.19 million Indian travellers, as per the recent numbers released by Department of Tourism, Thailand, and for 2017, the target is 14 per cent increase in revenue and eight per cent increase in footfalls expected from India alone. This was revealed by Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai. “The focus destinations this year will be mainly the local communities along with Chiang Mai, Krabi, Trat and Bangkok. While Thailand is a thriving modern nation that offers luxury and comfort of the 21st century, it’s the unique Thai traditions and attractions that are often most memorable for visitors. In 2017, Tourism Authority of Thailand (TAT) aims to offer ‘Value for Experiences’ to travellers coming to the Kingdom by focusing on ‘Unique Thai Local Experiences’. On a global scale, India is ranked sixth in terms of tourist arrivals in Thailand,” she revealed. TAT has announced the theme for 2017 – ‘Discover Unique Local Experiences’. The objective behind this campaign is to promote Thailand as a wealth of cultural heritage with a competitive edge in the travel and tourism sector. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) and brand ambassador Anusha Dandekar attended the event. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) said, “India has always been one of the significant markets for us as each year we see an increase in the footfalls. This year too we are expecting a phenomenal growth of 8 per cent. When you visit Thailand, you always discover something new and unique which makes you want to visit the kingdom time and again. This year, with Discover Unique Local …

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TAT announces 37th edition of ‘Thailand Tourism Festival 2017’

The Tourism Authority of Thailand (TAT) announces the 37th edition of Thailand’s largest domestic tourism fair- the Thailand Tourism Festival (TTF), which will be held at Bangkok’s Lumpini Park. TTF will highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The festival, which coincides with Chinese New Year 2017, will be held during 25-29 January, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai, said, “Thailand Tourism Festival will give all our tourists and travellers something to look forward to in the New Year. The festival will see Lumpini Park transformed into a mini representation of the kingdom with replicas of landmarks and instances of cultural events from all the regions along with musical performances and Thai cuisine.” At the TTF 2017, activities will be organised with 10 zones that highlight ‘Thainess’ from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. The ten zones at the Thailand Tourism Festival include Botanical Gardens, Discover Thainess in Five Regions, Unique Culinary delights, TAT Zone, TAT Recommended routes, Outdoor Fest to introduce new style of travelling, Main stage with performances, China Town, Geology Zone and Selfie zone. Also at the TTF 2017, eco-friendly activities; such as, recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry towards …

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Thailand expects 13,200 Indian visitors for the New Year holiday period

Tourism Authority of Thailand (TAT) expects around 13,200 travellers for the New Year holiday period for which a series of celebrations are in store. To memorably celebrate the nation’s Thainess and to incorporate tributes to the Thai monarchy as well as the happiness of the Thai people into the New Year celebrations this year, a traditional candle lighting and prayer ceremony, called Sang Thien Haeng Siam or Candlelight of Siam, will take place at Bangkok’s Sanam Luang and various locations nationwide and overseas on 31 December. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai commented, “Thailand will usher in 2017 with ‘the Candlelight of Siam’, which is a traditional ceremony that aims to encourage Thai people to preserve important features of Thai society, especially the nation, religion, and the monarchy. We would like to extend an invitation to our guests from India to join us for this ceremony and get an experience of a lifetime.” Globally, TAT expects to welcome around 375,000 international arrivals, up by five percent during the New Year holiday period (31 December, 2016 – 3 January, 2017), generating tourism revenue of around 55.5 billion Thai Baht or up by 12 percent from last year.

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