Tag Archives: tourism

Kevadia example of how tourism can improve standard of living: Arvind Singh

Arvind Singh, Secretary, Tourism, in his address at the 10th ADTOI Convention has said that Kevadia is the most powerful example of how tourism can improve the standard of living of all. He also added that things are returning to normal in the last quarter of this financial year, adding that 2020 was unprecedented in many ways. Singh also informed that constant discussions are going on with the Ministry of Home Affairs and Health Ministry to relax the ban on tourist visas and the right decision will be taken in this matter when the appropriate time comes.

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ADTOI Convention kicks off today, Secretary and ADG sessions on Day-2

ADTOI, with support from MOT, is all set to kick-off its 10th Annual Convention today with support from Ministry of Tourism at Kevadia, Gujarat. The inauguration ceremony will start at 5pm today, and will be graced by the presence of Prahlad Singh Patel, Minister of State, Tourism & Culture. The business sessions will begin tomorrow, which will see Arvind Singh, Secretary, Tourism addressing a session on ‘Role of Aviation in Promotion of Tourism’. Rupinder Brar, ADG, Tourism will moderate a session on ‘Technology is Future-Travel Real from Virtual’.

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MOT to organise health & safety workshops for tourism industry

Rupinder Brar, ADG, Tourism, recently informed the tourism stakeholders recently that MOT, in partnership with the Public Health Foundation of India would be organising a series of workshops and seminars for various segments of the travel and hospitality industry on health and safety during and post COVID times. She urged all Associations to ensure that their members participate in these workshops. Further, if there was any segment for which they would like these workshops to be arranged, they may inform MOT.

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Need to re-align promotions and marketing campaigns for markets that revive from COVID-19 earlier: Rupinder Brar

Rupinder Brar, ADG, Tourism, has said that MOTs marketing and promotional campaigns have to be re-aligned according to the markets that could come out of the impact of COVID-19 earlier and have the disposable incomes to travel again. While speaking at the first TravTalk Digital Conclave, she said. “We would need to re-align our promotions and marketing campaigns in the light of the situation worldwide and we are still in the middle of this crisis. Quarter 2 would require us to now sit down on the drawing board and really work and re-align some of our marketing plans. Even regarding the Global Media Plan that we worked out in November-December this year, we need to be expanding our footprint. We have started our campaigns in Latam and we have identified some countries from Africa where the campaign will be followed. We need to work on the metrics of the impact of COVID in different countries to identify markets, and also see in those countries what kind of disposable income and what is the age bracket will be open to travel. Accordingly we need to picture the marketing plans for those countries.”

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67% drop in inbound, 52% in outbound tourists in Jan-Feb as compared to 2019

Tourism, hospitality and aviation are among the worst affected sectors that are facing the maximum brunt of the present crisis, revealed a report on impact of COVID-19 on Indian economy by FICCI. The survey suggests that there has been a drop in both inbound and outbound tourism of about 67% and 52% respectively since January to February as compared to the same period last year, owing to large scale cancellation of travel plans by both foreign and domestic tourists. Of all the segments of the hospitality sector, the M!CE segment has been hit the most with the cancellation of major trade events. The tourism industry expects the situation to further deteriorate in March and in the forthcoming summer season i.e. April-June, says the report.

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Secretary Tourism to lead Indian delegation at FITUR

The theme of the Indian delegation at FITUR will be ‘Finding the Incredible You’, revealed Rupinder Brar, Additional Director General, Tourism. The delegation will be led by Yogendra Tripathi, Secretary, Tourism. To be held from January 22-26, 2020, FITUR is an important market for India. Speaking about the same, Brar said, “Spain is an important market and is itself one of the top countries visited by Indians. So, these are occasions also for us to learn best practices of other counties that come into these events. We look forward to that. As far as showcasing India is concerned, the theme remains ‘Finding the Incredible You’. The idea behind the campaign is that there is so much within us that is not exposed and India is a place that allows you to visit the places and also discover yourself. I am sure that there is so much of spirituality and mysticism attached to India, along with the modernity that is a part of our lives now, we have a unique quality as a country. We are lapping up all the modern technologies, being a cutting edge nation and yet we are carrying along with it all our traditions that are coming to us from thousands of years. That is the USP of our country, and we are looking forward to showcasing that in FITUR also. The Indian delegation is being led by Secretary, Tourism, and he shall be accompanied by the officers of the departments, and the officers that are in Europe will also be part of the delegation.”

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Inner Mongolia organises culture seminar to attract Indian tourists

The Department of Culture and Tourism of Inner Mongolia, autonomous region of the People’s Republic of China organised the Inner Mongolia Culture and Tourism Festival as part of the ongoing Chinese New Year festivities. Representing the travel trade, Chitra Bhatia, General Secretary, OTOAI and Rajeev Sabharwal, EC Member, OTOAI were present at the event. Hosted by the Chinese Embassy in India and the Government of Inner Mongolia, the promotional event was aimed to promote and attract tourists to the region of northern China. Briefing about the attractions in Inner Mongolia, Shi Mo, Deputy General Secretary, People’s Government of Inner Mongolia Autonomous Region, introduced the guests while Ai Lihua, Vice Chairman, People’s Government of Inner Mongolia Autonomous Region and Zhu Xiaohong, Culural Counsellor, Chinese Embassy in India presented the welcome remarks. On the ocassion, He Zhiliang, Director of Department of Culture and Tourism, Inner Mongolia Autonomous Region said, “This is the first time we have come to India to promote Inner Mongolia province. We are trying to promote the culture of Inner Mongolia by showcasing it through a art performance by ‘Anda Union’. I hope the Indian audience will like this event and visit Inner Mongolia.” During the event, a cooperation agreement was signed between Zhong Xin International Travel Co and Delhi-based Pettitts India Tours.

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Alphons inaugurates Eco Circuit project in Kerala

K J Alphons, Union Minister for Tourism has inaugurated the project ‘Development of Eco Circuit: Pathanamthitta – Gavi – Vagamon – Thekkady’ under the Swadesh Darshan scheme of Ministry of Tourism in the presence of K Surendran, Minister for Tourism, Government of Kerala at Vagamon in Kerala. This Eco Circuit project was sanctioned in December 2015 for Rs 76.55 crores.  Major works carried out under the project includes Eco Adventure Tourism Park at Vagamon, Cultural Centre at Kadamanitta, Eco Log Huts at Peerumedu, Idukki, Approach Roads, walking trails, rain shelters at Pine Valley Forest, Thekkady, Kumily, Moozhiyar Dam, Penstock and Kakki Dam. Swadesh Darshan scheme is one of the flagship schemes of Ministry of Tourism for development of thematic circuits in the country in a planned and prioritised manner. Under this scheme the Government is focussing on development of quality infrastructure in the country with objective of providing better experience and facilities to the visitors on one hand and on other hand fostering the economic growth. The scheme was launched in 2014 -15 and as on date the Ministry has sanctioned 77 projects worth projects for Rs. 6131.88 crore to 30 states and UTs. 30 projects / major components of projects are expected to be completed during the current financial year, of which 12 projects worth Rs 1024.49 crore, covering the states of Manipur, Meghalaya, Nagaland, Arunachal Pradesh, Andhra Pradesh, Madhya Pradesh, Chhattisgarh Kerala and Sikkim have already been inaugurated. The Ministry of Tourism recognising the tourism potential of the state has sanctioned seven projects in Kerala under the Swadesh Darshan and PRASHAD schemes for an approximate amount of Rs 550 crores.

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