Tag Archives: US market

Think quality, not quantity: Alan Merschen, US market

Focusing on inbound traffic from the USA, Alan Merschen, Partner (International Insights) at MMGY Global and Chairperson, Travel Consul, speaking at the 5th TravTalk Digital Conclave, shared, “Over 90% of American tourists will be open to explore new destinations. It is really a time to keep communicating and not ‘wait and see’. The Indian travel trade needs to think quality, not quantity. There might be fewer trips but longer trips. Don’t think about the number of visitors but the revenue you are earning.”

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