Tourism Breaking News
With an aim to deepen Utah Office of Tourism’s existing partnerships and fostering new ones with tourism stakeholders, airline partners, the local travel trade and media community, the Utah Office of Tourism organised a series of roadshows and media meets in Mumbai and Delhi from 16-20 January 2023. The events were attended by the Utah Office of Tourism team – Ms. Rachel Bremer, Global Markets Director and Mr. Zach Fyne, Global Markets Specialist, who were seen enthusiastically interacting with the travel fraternity and media professionals, while assuring them about the importance of the India market for Utah’s tourism industry. The events also saw officials from U.S. Commercial Services marking their presence. Commercial Officer Mr. David Pasquini and Ms. Ruma Chatterjee were present in Mumbai, while Commercial Attaché Ms. Debra Martin and Ms. Aashima Sachdeva attended events in Delhi. While throwing light on the efforts that the Utah Office of Tourism took to increase its market share from India in 2022, Zach Fyne said, “Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we’ve been thrilled to take on. Our India in-market representatives at AVIAREPS have spent 2022 traveling across the country and beyond to create the right brand awareness by organising Sales Trips across Delhi, Hyderabad, Bangalore, Kolkata, Punjab and Mumbai; conducting Trade Roadshows across Gujarat, Chennai and Pune and participating in conference like OTM, SATTE etc. Apart from this, partnering with affluent consumer media platforms and maintaining a presence on the India-targeted social media platforms have been instrumental for them in reaching the consumer market”. In 2023, the Utah Office of Tourism will aim at doubling down on …
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