Tag Archives: VisitBritain

Vishal Bhatia has been promoted to take on the role of Country Manager – India at VisitBritain effective immediately. Based in Mumbai, he will be taking on the day-to-day aspects of VisitBritain’s operations in India. He has been associated with the tourist board since February 2013 when he started out as Deputy Manager and subsequently appointed as the B2B Manager. Bhatia was Interim Country Manager from June-December 2016. He has been integral in delivering the India strategy, while leading on all B2B activities in the market. He was also instrumental in delivering the first joint co-operative partnership under GREAT in 2013. Bhatia has extensive market knowledge and expertise of the local travel landscape. Shuja Mehdi who is based in VisitBritain’s Delhi office will also assume a new role and be responsible for all trade activity as the B2B Manager. On his appointment, Bhatia says, “I thank our travel partners and the travel trade at large for their continued support over the years and look forward to working closely with them.”

VisitBritain recently conducted an educational trip for 10 Indian travel agents in partnership with ACP Rail to promote the BritRail pass to travel around Britain by train. The trip was part of a B2B campaign which the national tourism organisation of Great Britain has launched with ACP Rail in India. Agents started their trip in Edinburgh, before travelling north for a two-day tour of the Scottish Highlands. They further headed across the border into Northern England, finishing their trip in the medieval town of York. Rail travel within UK is one of the most important part of the strategy to promote destinations beyond London amongst Indians. All hosted agents are considering sign-ups with ACP Rail and will soon begin installing their software to enable sale of UK rail passes along with sector tickets to promote rail itineraries and thus, give a fresh approach towards the UK holiday experience. With over 2,500 train stations in Britain, visitors have the chance to discover both cities and countryside throughout England, Scotland and Wales.

VisitBritain has announced the launch of the new VisitBritain trade website. The new website provides essential information about Great Britain for the International travel trade and UK suppliers, offering an easy way to access tools, insights and data to help to grow business, including ways to facilitate new partnerships between suppliers and buyers. The website design offers clear navigation throughout the site and has been developed in a responsive design layout, so that it can be viewed on all devices. The new website offers: new product development initiatives such as Food & Drink and Discover England fund project, themed itineraries, destination information, promotional opportunities, top level research on Great Britain, and VisitBritain’s events calendar for the year. They will also be translating the site for some key regional markets over the coming months.

In the run-up to the release of the action adventure film King Arthur: Legend of the Sword, VisitBritain has launched an international film tourism campaign to showcase why Britain is a legendary tourist destination. The ‘Where Stories Become Legends’ campaign inspires people to book a King Arthur-themed holiday to Britain using #OMGBLegends. “Our collaboration with Warner Bros. Pictures on King Arthur: Legend of the Sword is a fantastic opportunity to showcase to a global audience of millions the legendary experiences only available in Britain, inspiring people to book a trip right now to discover their own epic stories,” says Clare Mullin, Director of Marketing, VisitBritain. The campaign drives online ‘traffic’ to a VisitBritain King Arthur: Legend of the Sword site on visitbritain.com filled with information on British locations from the film and King Arthur-inspired holiday experiences available in 13 languages.

VisitBritain is organising a three-day destination showcase in Pune for travel agents. The showcase started with a panel discussion on the travel trends which included panellists from the industry. Followed by two days of B2B appointments with the sellers. There were 76 buyers from across 9 cities and 28 suppliers from 25 organisations present at the showcase. Previously, VisitBritain had hosted the destination showcase in Delhi and Mumbai and this year in Pune. On the occasion, Sumathi Ramanathan, Director-Asia Pacific, Mid East & Africa, VisitBritain, commented, “We want to explore the opportunities that the Pune market has to offer and we see good potential is this market as well when compared to the other cities in India.”

The latest UK Visa and VisitBritain statistics show that more visitors than ever before are visiting the UK from India. Visa statistics for the year ending June 2016 show that over 380,000 visit visas were issued, an increase of six per cent or 20,000 visitors. Meanwhile the latest VisitBritain figures from the Office of National Statistics, International Passenger Survey show that over 422,000 visitors came to the UK from India last year, an eight per cent increase from 2014 and a 20 per cent increase from 2012. Sumathi Ramanathan, VisitBritain Director for Asia Pacific, Middle East & Africa said, “India is a priority growth market for Britain and is one of the seven markets globally to receive additional funding for tourism promotion. Our partnership with the airlines, travel industry and Indian movie industry has enabled us to reach new customers in the major cities of India. Increasingly, we are seeing demand for British itineraries covering London, Manchester, Oxford, Birmingham and Edinburgh. As the market evolves, we will continue improving and enhancing the travel offer for the Indian visitor.”

As part of VisitBritain’s new strategy in India, VisitBritain is moving its headquarters from New Delhi to Mumbai and has named Vishal Bhatia, B2B and Deputy Country Manager as the Interim Country Manager from July 1 till September 30, 2016. He will replace outgoing Country Manager Shivali Suri who was based in the Delhi office. Bhatia is based at the British High Commission in Mumbai.

In a network restructuring of its overseas offices, VisitBritain has decided to make Mumbai its head office in India. At present the main office is in New Delhi and while they will continue to maintain this office, they plan to increase their focus and trade relations from Mumbai. “We are looking at a refocus in India and moving our major office to Mumbai so that we are much more aligned to the travel trade and work more closely with the trade to build product knowledge,” says Patricia Yates, Strategy & Communications director, VisitBritain. In the first nine months of 2015, UK saw a 13 per cent growth in Indian visitors but the total spend was down by three per cent.

VisitBritain opened doors to its annual flagship event ExploreGB. Being held in Liverpool this year, the event providing 300 British & Irish tourism suppliers and destinations with an invaluable opportunity to meet and do business with up to 320 hosted international travel buyers from 40 countries. This two day event will be followed by 15 different familiarisation trips making the most exploring great Britain. A delegation of over 20 Indian buyers is also part of the event this year.