Travellers shifting away from OTAs, prefer booking directly: GlobalData

New research from GlobalData reveals that travellers prefer booking directly with companies, leaving Online Travel Agents (OTAs) behind. In a recent poll, a total of 39% of respondents said they would typically book directly, followed by 17% that said they opted for OTAs and price comparison sites. Flexible cancellation and straightforward refund policies offered by direct booking are the reasons stated by the respondents for choosing direct booking.

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