Hahnair underscores future-directed strategy with the appointment of Rachel Pascall as Vice President New Distribution

To underscore its commitment to the distribution landscape of the future and to strengthen and expand its product portfolio, Hahnair appoints Rachel Pascall as Vice President New Distribution.

In this capacity, she spearheads an international team of developers, IT specialists and account managers. Her responsibilities encompass steering the development of Hahnair’s new distribution channels, from both a commercial and technical perspective, and fostering seamless collaboration between the Hahnair teams and the connected partners. In addition, she supports the acquisition of new partners and oversees their implementation.

“Moving forward, New Distribution will be a crucial pillar of Hahnair’s future strategy, next to the GDS distribution”, comments Hahnair’s CEO Kirsten Rehmann. “Rachel Pascall brings extensive experience in strategic programme management as well as travel retail and a broad network of relevant relationships in various fields of distribution technologies and in travel management. With her in-depth expertise in API-based technologies and NDC solutions and her proven track record from similar roles at Travelport and British Airways, we are confident that she will drive the development of new distribution technologies and successfully onboard new solutions and all related processes.”

Rachel Pascall comments: “Hahnair has been a leading player within the travel industry over the past 25 years and had a pivotal role in transforming and shaping airline distribution. I look forward to working with my team to build upon the company’s success, add to their distribution capabilities and increase the revenue potential for all partners.”

With its New Distribution products, Hahnair will give partner airlines access to additional distribution channels as well as the world of NDC without having to develop their own solutions. At the same time, travel agents benefit from access to Hahnair’s extensive network of partner airlines and can use their preferred forms of payment in more than 190 markets, including credit card and BSP/ARC Cash.