‘Experiessential’ packages for Kerala inbound tourists

Association of Tourism Trade Organisations India (ATTOI), a consortium of tour operators in Kerala, have launched a 9-day experiential package ‘Navaratana Experiessential Holidays’, for inbound tourists which would include 500 new packages for visitors in the first phase.  The highlight of the packages will be an insight into village life, community interactions and promotion of sustainable tourism practices. Local interactions, tradition of Ayurveda, full body massages, jungle boat safari, backwater cruises on houseboats, tea factory visits, tour of Kerala’s trade and cultural ties with the rest of the world. The first phase of the packages by the consortium, targets foreign tourists and is uploaded on ATTOI website. Packages for domestic tourists will be launched in the next phase. “The Navaratana ‘Experiessential’ Holidays is going to redefine the way we see Kerala with 99 unique experiences in nine days,” said Anish Kumar P K, President, ATTOI. The finer elements of the industry consortium by ATTOI involves collaboration of hotels, tour operators and vendors at each destination. A P Anil Kumar, Tourism Minister, Kerala, said, “The state government’s plan allocation to the tourism fund has been increased from Rs 100 Crores to Rs 225 Crores in the course of five years. This will be further increased in the coming budget session.”