76% of travellers seek sustainable travel options, figure reaches 99% in some Asia Pacific markets: Liz Ortiguera

Focusing on sustainable travel and tourism trends at ITB Asia 2024, Liz Ortiguera, Managing Director for Asia Pacific, WTTC, said, “76% of travellers now seek sustainable travel options, with that figure climbing to 99% in some Asia Pacific markets while emphasising sustainability, community engagement, and Asia Pacific’s pivotal role in the sector’s future.”