77% Indians prefer expert for guidance/reassurance: Thomas Cook-SOTC holiday readiness report

In a survey by Thomas Cook India and SOTC Travel, 77% respondents continued to express strong preference for interaction with an expert for guidance/ reassurance – 27% opting to purchase holidays through retail outlets; 17% for home service; 33% preferred a contactless experience of a virtual store/video chat. On the other hand, 23% respondents opted for bookings via website/app. Over 4000 customers were surveyed across India’s Tier 1 – 3 cities to identify emerging consumer behaviours and trends that will drive travel preferences in the COVID era.