In its latest India Holiday Report, Thomas Cook & SOTC Travel states that 85% of Indians are planning to increase their frequency of holidays and a significant number intending to boost budgets by up to 50%. Experiential and event-led travel such as polar/ icebreaker cruises, music concerts, global sporting events, wildlife safaris, gastronomy and vineyard trails, stargazing camps and phenomenon travel (Northern Lights, Cherry Blossom, Midnight Sun, etc.) are at the forefront of Indian travellers’ preferences. Phygital journeys, blending digital discovery with human touchpoints, continue to influence and drive bookings. Travellers are showing a clear inclination towards longer holidays – both domestic and international.”