9 out of 10 hotel bookings to be mobile-influenced by 2022

With the app economy gaining prominence and hotels increasingly encouraging consumers to have direct transactions, the role of mobile in hotel bookings is expected to increase. As per a study by KPMG-Facebook, 9 out of 10 bookings in the hotel category are expected to be mobile-influenced by 2022. The findings further suggest that in case of hotel bookings, 16 per cent of consumers drop out due to media friction and enhancing the media mix with mobile can reduce this friction by 3 percentage points, leading to a USD 2 billion opportunity for the brand within the category by 2022.