9th Kerala Travel Mart opens in Kochi

The ninth edition of Kerala Travel Mart (KTM) was inaugurated in the presence of Kerala Chief Minister Pinarayi Vijayan; Suman Billa, Joint Secretary, Ministry of Tourism, Government of India, Abraham George, President, KTM Society, V. Venu Principal Secretary, Kerala Tourism, among other dignitaries at Le Meridien, Kochi. 57 countries besides 20 Indian states are participating during the three-day biennial event, which is being organised by the KTM Society in association with the Department of Tourism, Government of Kerala on September 27, World Tourism Day. Ten countries will be represented at the Mart for the first time, with Mexico, Georgia, Japan, China, Chile, Greece, Iran, South Korea, Saudi Arabia and Botswana. The 560 total international delegates registered for KTM 2016 features the biggest-ever contingents from 10 highly-prized traditional markets, including the US, Canada and Australia. Domestic participation too has seen an uptick, buoyed by aggressive marketing campaigns. Some 1,304 Indian buyers will participate this year.