Sterling Holiday Resorts launches new brand identity

Sterling Holiday Resorts has launched its new brand identity in line with its new service philosophy of delivering experiences and discoveries. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Limited, shared that with the new branding, they are looking to become the leading holiday brand in India. “Today, we are not just opening a new chapter for Sterling but one in the Indian holiday market. We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ‘holiday differently’.”
He added, “At Sterling, we are look forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday. Over the past few years, we have invested in the revamp of existing resorts and launch of new ones. Our focus will be on delivery and service for all kinds of holidayers. In the process, we would also be contributing to local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.