VisitFinland re-enters India market, appoints Sara Sodhi Juneja as Country Head

Having witnessed a robust growth of 42 per cent in tourist arrivals and overnights from the Indian market in 2017, VisitFinland has reinstated their focus in the India market through the appointment of Sara Sodhi Juneja based in New Delhi to head VisitFinland activities in India.
Dr. Jukka Holappa, Trade Commissioner for Business Finland India, shared, “Sara brings a wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head VisitFinland in India. Aligning with the growing potential of India market and our global expansion strategy, VisitFinland has decided to foray again into the Indian market”.
Juneja shared, “My role will focus on developing our strategy devised for the Indian market and strengthening relationships with the travel trade to increase visitation and length of stay by Indians in Finland. In parallel, we will also work in close collaboration with the Indian media as communication is an integral part of our strategy. The key focus for 2018 is to encourage the Indian travel trade to increase their knowledge of Finland. For the same, we will organise roadshows and Fam trips throughout the year to give the Indian travel trade and media a first-hand experience of the destination.”