Branded hotel room signings up by 31% in 2019: HVS

According to India Hospitality Industry Overview 2019 by HVS, 2019 saw a substantial increase of 31% in brand signings by keys and an 11% in brand signings by hotels over 2018, signifying an increase in average keys per hotel. Domestic brands with their aggressive growth strategies have overtaken the international brands in brand signings for 2019. They, however, continue to sign smaller format hotels with average keys for domestic brand signings being almost half of their international peers.