Despite low occupancy, 71% of GMs will not discount rates by over 20%

In order to understand the pulse of the industry amidst these unprecedented times, HVS ANAROCK conducted an anonymous online survey with Hotel General Managers (GMs) in the last week of April 2020. The survey revealed that despite expecting low occupancies, over 71% of the GMs will not discount their rates by more than 20%. Over 42% GMs believe that occupancy would be close to or higher than 50%, while 46% of the GMs believe that occupancy will remain below 40%. The survey revealed that most GMs expect demand to pick up by Q4 2020.