‘Project TraVival’ launched to encourage rural tourism

Help Tourism and Not on Map in association with ICRT India (The International Centre for Responsible Tourism) has come up with an ingenious project “Project TraVival- Training for Travel Revival” exclusively for Rural communities, to aid rural areas of India to manage the crisis efficiently. They are coming up with a series of 150+ training videos in over 18 regional languages divided into 12 modules for Homestay owners, Village Panchayats, Teachers/Youth and Women of villages and travellers across India thus covering all stakeholders of ‘Rural Tourism’ in India. The entire training will be kept as open-source, free of any expenses and it aims to touch around 1 lac villages in India in next 1 year. Today in these times, when rural pockets of India are dried up economically and socially due to no business, TraVival plans to help in such rural parts categorically with the training for travel revival, and follow the extensive SOP for the COVID-19 prevention while enabling the business to sustain and grow. The project is an outcome of 3 months of continuous efforts after conducting more than 30 webinars involving over 2000 community members and around 50 organizations from across 17 states in India.

These modules have been designed by subject matter experts to provide reliable and relevant training content to rural pockets. Rupesh Kumar K, Responsible Tourism Mission State Coordinator Govt of Kerala; Raj Basu, Founder Help Tourism and Rural Tourism advisor with Govt of Arunachal Pradesh; Arun Chandan Regional Director, RCFC North from the AAYUSH ministry, civil society DA (Development Alternative), Sachin Kumar an expert in Green livelihood and Impact evaluation are some of the domain experts who have been an integral part while creating the content.