ITB Asia 2021 will be an all-virtual event, to be held on 25 – 29 October

ITB Asia 2021 will be an all-virtual event, and the physical show has been postponed to 2022. Messe Berlin (Singapore) has announced the complete digitalisation of ITB Asia, which will be held from 25 – 29 October 2021. The virtual event includes five full days of business appointments and three exclusive days of conference programme. All conference sessions are available on-demand for a month. Exhibitors will get many virtual benefits and some new perks. The event is being held in conjunction with MICE Show Asia as well as Travel Tech Asia.

“Our team is committed in bringing a hybrid concept of ITB Asia, MICE Show Asia and Travel Tech Asia for the travel trade industry coming October. However, global health and travel uncertainties accompanied by the rapid emergence of new COVID-19 variants had halted our efforts. The hybrid concept garnered an excellent response with over 600 confirmed exhibitors, but it has become apparent that international delegates are unable to reasonably plan their participation and travel arrangements. Therefore, with a good lead time this year we will conduct the show virtually, offering international delegates a stronger digital platform for B2B networking, learning and knowledge sharing,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.