Cross Hotels & Resorts rebrands X2 and X2 Vibe hotels

Following its successful transition from BHMA to Cross Hotels & Resorts, the Thailand-based hospitality group will now change the name of its X2 brand to Cross and X2 Vibe to Cross Vibe. This name change is part of the group’s strategy targeted to emphasise the strength of its capabilities, growth, and commitment to identify product position in the marketplace. All X2 and X2 Vibe hotels in Thailand, Indonesia and Vietnam will be progressively relaunched to further enhance quality and drive consistency across the brand portfolio. All references associated with X2 and X2 Vibe brand name and logo shall reflect the new identity.

Cross Hotels & Resorts will continue to drive excellence in comprehensive hospitality solutions as it crosses the globe with new and existing brands, and business proven practice to ensure all its partnerships are a successful collaboration. The group recently signed another hotel in Vietnam and a seven-hotel deal in Japan as well.

X2 and X2 Vibe hotels that will be rebranded are:

EXISTING NAME & EMAIL ADDRESS NEW NAME & EMAIL ADDRESS
THAILAND
X2 Kui Buri Cross Kui Buri
book.kb@X2resorts.com stay@crosskuiburi.com
X2 Koh Samui – A Spa Retreat Cross Koh Samui – A Spa Retreat
book.ks@X2resorts.com stay@crosskohsamui.com
X2 River Kwai Cross River Kwai
book.rk@X2resorts.com stay@crossriverkwai.com
X2 Chiang Mai Riverside Cross Chiang Mai Riverside
book.cmr@X2resorts.com stay@crosschiangmairiverside.com
X2 Pattaya Oceanphere Cross Pattaya Oceanphere
book.por@X2residences.com stay@crosspattayaoceanphere.com
X2 Hua Hin Le Bayburi Pranburi Villa Cross Hua Hin Le Bayburi Pranburi Villa
book.bvh@X2villas.com stay@crosshuahinlebayburi.com
X2 Chiang Mai North Gate Villa Cross Chiang Mai North Gate Villa
book.ng@X2villas.com stay@crosschiangmainorthgate.com
X2 Chiang Mai South Gate Villa Cross Chiang Mai South Gate Villa
book.sg@X2villas.com stay@crosschiangmaisouthgate.com
X2 Chiang Mai Nimman Villa Cross Chiang Mai Nimman Villa
book.nm@X2villas.com stay@crosschiangmainimman.com
X2 Vibe Bangkok Sukhumvit Cross Vibe Bangkok Sukhumvit
book.suk@X2vibe.com stay@crossvibebkksukhumvit.com
X2 Vibe Buriram Cross Vibe Buriram
book.br@X2vibe.com stay@crossvibeburiram.com
X2 Vibe Chiang Mai Decem Cross Vibe Chiang Mai Decem
book.dc@X2vibe.com stay@crossvibechiangmai.com
X2 Vibe Pattaya Seaphere Cross Vibe Pattaya Seaphere
book.ps@X2vibe.com stay@crossvibepattayaseaphere.com
INDONESIA
X2 Bali Breakers Cross Bali Breakers
stay@X2balibreakers.com stay@crossbalibreakers.com
VIETNAM
X2 Vibe Viet Tri Cross Vibe Viet Tri
book.vt@X2vibe.com stay@crossvibeviettri.com
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