Kerala plans theme-based projects like biodiversity circuit and caravan holidays

Kerala Tourism will roll out aggressive promotional campaigns across the country, targeting diverse segments. The campaigns will be based on various themes and will be bolstered by a series of travel trade networking activities, including participation in trade fairs, and B2B roadshows. Dr. Venu V, Addl. Chief Secretary (Tourism), said, “The theme-based projects have been made after meticulous planning. Some of the new projects, like the biodiversity circuit, and Caravan Holidays, in particular, will take the travellers to Kerala’s unexplored areas while observing all the pandemic protocols, thus helping the state go beyond established destinations.”