Ministry of Tourism formulates National Strategy and Roadmap for Medical and Wellness Tourism

In order to create a robust framework and synergy amongst the Central Government Ministries, State Governments, and Private Sector for promoting India as a Medical and Wellness Tourism destination, the Ministry of Tourism has formulated a National Strategy and Roadmap for Medical and Wellness Tourism. To provide a dedicated institutional framework to take forward the cause of promotion of Medical Tourism, the Ministry of Tourism has constituted a National Medical and Wellness Tourism Board with the Minister of Tourism as its Chairman. As part of its ongoing activities, the Ministry of Tourism, releases global print, electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand line, to promote various tourism destinations and products of the country. Digital promotions are also regularly undertaken through the Social Media accounts of the Ministry on different themes including the theme of Medical Tourism.