Overseas promotion budget inadequate, says IATO chief, seeks govt intervention in the matter

Rajiv Mehra, President, IATO said, “Every nook and corner in India is covered with foreign tourists; they bring in more foreign exchange and employment. One foreign tourist, directly or indirectly, generates 9 jobs. With the current allocation for overseas promotion, we will lose all that. IATO has written to the Ministry of Tourism to take up this matter with the Finance Minister, highlighting the issue in the overseas budget allocation that needs rectification.”