Tourism Breaking News
Clarks Collection proudly announces the opening of its latest boutique property in Ajmer, Rajasthan, offering a premium experience to luxury travelers, religious pilgrims, corporate clients, and guests seeking bespoke, intimate events. This addition strengthens the brand’s nationwide presence while tapping into Ajmer’s unique appeal as a spiritual destination for both Hindu and Muslim devotees.
Strategically located in the heart of the city with excellent connectivity, the property features 28 elegantly designed rooms across various categories. Each room is thoughtfully equipped with modern amenities, to cater guest needs. The property also boasts a spacious banquet hall that accommodates up to 150 guests, making it ideal for events and corporate gatherings.
Recognizing the evolving lifestyle preferences in Ajmer, Clarks Collection introduces an in-house pub to cater to the city’s emerging nightlife culture. Additionally, the on-site rooftop restaurant offers a diverse culinary experience with North Indian, Continental, and authentic Rajasthani dishes, reflecting Rajasthan’s rich heritage and renowned gastronomy.
Speaking on the launch, Mr. Prakash Bedi, Vice President of Clarks Collection, remarked, “Rajasthan has always been a key market for us, and Ajmer is a significant addition to our portfolio. Along with serving the religious tourism segment, we aim to appeal to younger travelers seeking nightlife and unique experiences. With personalized itineraries and investments in advanced technology, including AI-driven tools, we aim to elevate our guest engagement and expand our reach.
The property emphasizes sustainability and community development as part of its commitment to responsible tourism. Clarks Collection plans to achieve certifications from international quality bodies, implement a zero-plastic policy, and utilize locally sourced construction materials. Furthermore, the brand is dedicated to hiring from the local workforce, contributing to the region’s economic growth.
The opening of this boutique property in Ajmer signifies Clarks Collection’s forward-thinking approach to blending luxury, culture, and sustainability, setting a benchmark in the hospitality industry.
