Tier II & III cities in India get hospitality boost; branded hotels sign 42,071 rooms in CY2024: JLL

In 2024, India’s hospitality sector shifted focus to tier II and III cities like Amritsar and Bikaner, accounting for nearly half of hotel transactions, as per JLL report. CY 2024 witnessed 42,071 keys in terms of branded hotel signings and 11,352 keys in terms of branded hotel openings. As many as 77 per cent of these signings were concentrated in tier II and III cities.