One-third of new hotel signings in India emerge from Tier-III markets

Rapid urbanisation in India is increasingly making Tier-III markets more relevant in the eyes of the hotel brands, according to a ‘India Hospitality Industry Review’ report by HVS Anarock. Nearly a third of new hotel signings emerge from these markets despite hotels being much smaller than those located in Tier-I markets. This is also happening on account of newer hotel management companies setting shop as also the smaller ones looking to grow rapidly through franchise or management agreement of smaller stand-alone hotels in Tier II, III cities.