AccorHotels & Amadeus renew global distribution agreement

Amadeus has renewed its distribution agreement with AccorHotels for another three years to ensure that the hotel’s full inventory is made available to Amadeus-connected travel agencies and travellers worldwide. AccorHotels covers all market segments, from economy to luxury accommodation, and Amadeus currently exclusively distributes ibis Budget hotels, AccorHotels’ benchmark budget brand and a European leader in its category. Comfortable, no frills accommodation is increasingly relevant for both leisure and business travellers, and Amadeus currently distributes 150 Ibis Budget properties, with more soon to become available.“The industry is dramatically changing due to the growth of large online players, so hoteliers now more than ever need to retain ownership over their distribution strategy. In response to this, we have seen an increase in demand from hoteliers to distribute their hotel inventory through the GDS channel,” says Peter Waters, Director, Hotel Distribution at Amadeus. “We are delighted to renew the distribution agreement with AccorHotels and look forward to supporting them meet the needs of both business and leisure travellers.”