Almost 80% of the market today is for soft adventure travel: Ajeet Bajaj

Encouraging travel agents to sell adventure tourism as well, Ajeet Bajaj, President of ATOAI, said, “Almost 80% of the market today is soft adventure travel and we want to network with travel agents and tour operators in Mumbai and other cities to discuss responsible adventure tourism, best practices as well as how to select and start working with good adventure tour operators across the country.”