KB Kachru, President, Hotel Association of India, said, “To beat the heat, residents of the Northern region seek refuge in the hills. Industry insiders estimate a 30 to 40% rise in summer travel compared to last year.” While Goa remains the top beach destination of choice, mountain destinations like Nainital, Rishikesh, Manali, Mussoorie, and Darjeeling are gaining traction for June trips, signalling a shift in traveller preferences towards serene mountain environments.