Tourism Breaking News
Indian tourism consultancy firm Auxilia Networks has been appointed as the exclusive India representative for the iconic global hop-on hop-off bus tour brand, Big Bus Tours Group. Auxilia will promote the Big Bus portfolio of open-top sightseeing bus tours in over 25 of the world’s most popular cities across the Americas, Europe, the Middle East and Asia-Pacific. They will also promote the company’s other multi-national brands including leading UAE travel company Tour Dubai.
Alexi Tabrizi, Executive VP of Global Sales, Big Bus Tours, said, “India has become a key source market for our global tours across all 4 continents that we operate in. Engaging with this market is critical for us to achieve our global growth targets. The Indian traveller is aware, aspiring, and forever looking to explore new cities and destinations and there’s no better way to do that than to take one of our open-top bus tours with accompanying commentary. India is a vast and varied country, so we sought a partner with a deep and comprehensive knowledge of the market along with a solid network of trade and media contacts. Auxilia ticked several boxes for us and we’re delighted to be working with PB and his team.”
Phil Boggon, Chief Commercial Officer, Big Bus Tours, said, “We very much look forward to working with Paramjit and his team at Auxilia Networks in our new partnership to bring the Big Bus Tours Group global portfolio of experiences to the Indian market. We can’t wait to welcome many more Indian customers to the cities that we showcase, where we can provide them with a range of experiences, from hopping on one of our Big Bus Tours buses, splashing aboard our Singapore Duck Tours, to enjoying Tour Dubai’s fantastic Desert Safaris or Dhow Cruises. We are confident that our partnership with Auxilia Networks will help us reach and serve this growing and dynamic market.”
Paramjit Bawa, Founder & Principal, Auxilia Networks, said, “We are absolutely thrilled that Big Bus Tours chose Auxilia as their partner in India. What an addition to our family of premium international partners they are – we’re talking about the biggest operator of open-top sightseeing bus tours in the whole world, a truly iconic global brand – in over 25 cities across 4 continents. As an example of our ambition to partner with the best companies in their respective fields, Big Bus are pretty hard to beat. We will promote their sightseeing tours and other verticals under their global umbrella through a mix of B2B and B2C activities, PR and media engagement.”
