Awesome Assam campaign gets Rs 15 crore for tourism promotion

Assam Government has allocated Rs 15 crore to ‘Awesome Assam’ brand. “Tourism will be promoted as ‘Awesome Assam’ with Rs. 15 crore allocated for publicity focusing on the one-horned rhino, Assam Tea and the mighty Brahmaputra,” said Himanta Biswa Sarma, Minister of Tourism, Government of Asssam. A new logo of Assam Tourism has also been launched. Sarma informed that aggressive publicity will be carried out outside the state with a single-window clearance policy being initiated for issuing permission to shoot films in Guwahati. In order to harness the tourism potential of tourist attractions like Kamakhya Temple and Majuli river island, the government has sanctioned Rs 33 crore for the development of infrastructure of Kamakhya. Sarma also revealed that PSUs like ONGC, OIL, NHPC and others have also expressed interest to invest in the tourism sector as part of their Corporate Social Responsibility (CSR) and under the Swadesh Darshan scheme, the Centre has allocated Rs 120 crore for the five national parks in the state. Sarma invited ideas and plans for the development of tourism and informed that the state will develop tourism through partnership with the people.