Banyan Tree Lifestyle Services launches in India

Singapore based international hospitality brand, Banyan Tree Hotels & Resorts has launched its new vertical Banyan Tree Lifestyle Services (BTLS) to cater to the growing demand of luxury products and services in the Indian market. BTLS encompasses the entire portfolio of hotels, resorts, residences and related services under the Banyan Tree Group. Currently, the Banyan Tree Hotels and Resorts portfolio is grouped under four brands – Angsana, Banyan Tree, Cassia and Dhawa; and covers the different segment of evolved discerning travellers and thereby covers the A,B,C,D of segmented hotel portfolio. BTLS has 3 key offerings— Bespoke concierge service, Banyan Tree Private Collection and Banyan Tree Group Residences sales and owners club. BTLS will be promoted by recruiting independent consultants that have prior experience in luxury realty, in high ticket investments and are well connected  with HNI in the upscale segment that values the exclusive lifestyle benefits. They will also be conducting seminars and consumer connect events to educate the membership benefits and uniqueness to the potential consumers. It also entails visit and experience of various Banyan Tree locations so that the consumers can choose the right services and become a part of the growing Banyan Tree brands’ family.