Best Western Hotels & Resorts has launched its new SureStay Plus Hotel Brand in India with the opening of a first SureStay Plus hotel in Indore, Madhya Pradesh. The hotel offers 57 rooms across three categories and eight suites. “We are delighted to unveil SureStay Plus Hotel by Best Western Indore, an exciting midscale brand that will redefine the hotel landscape in Indore.,” said Atul Jain, Best Western’s Chief Operating Officer for India, Bangladesh and Sri Lanka. “By combining the ease and affordability of midscale hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travellers alike”.